Global Strategy,
Regional Action
Our combined experience is global. So we are fully aware that both promotional activities and effective channels work quite differently from one region to the next.
Therefore an effective strategic plan must take into account these differences, as well as the fact that implementation methodologies will vary between regions. We must also factor-in the growing impact of online media and its ability to transcend regional boundaries.
Focus on
Business Objectives
We believe that the objective of marketing is - first and foremost - to help generate and increase our clients’ revenue streams in the most cost-effective manner possible.
Our senior people have spent many years in revenue-focused positions on the client side in the markets for embedded silicon, software and systems. This has taught us the vital importance of close co-ordination between promotional activity and the clients’ channels to market & business strategy.
Technical &
Market Expertise
Our agency structure is based on highly experienced and technically qualified account directors and regional managers with extensive local contacts and channels experience, working closely with just a limited number of clients.
This enables a common marketing strategy to be implemented flexibly and adapted cost-effectively to the requirements of individual markets.
Experienced
Team
Unlike the traditional marketing/PR consultancy approach, Marketbroad ensures that only senior personnel provide the day-to-day interface between the client and the agency. This allows us to share in our client’s enthusiasm and involvement in the sector we know the best - silicon, systems and software.
So “What You See Is What You Get” - no high-powered team to pitch for the account, then a switch to middle-ranking account handlers once the contract is in place.
